Archives for posts with tag: Business

“NEW JORDANS”

BY

CEDRIC DALE HOARDS

 

I ran across this spoken word and felt compelled to share. It was written as a conversation starter for our society, particularly our youth. The video discusses the importance of material items and how we inaccurately use it to define our worth. It concludes by redefining the scale on which we measure our individual worth and challenges the notions that materialism equates wealth and worth.

One of my favorite lines:

“…I just want to tell them that if you’re walking in the wrong direction, it doesn’t matter what is on your feet. And if you’re not hearing sound truth, no I don’t care about your beats. And if your words aren’t edifying, no I don’t want to see your tweet. Because your desperation to take a seat with the elite will eventually become your defeat. “

Do you wear Jordans? Are you a fan? Watch this!

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After receiving such positive reviews from How To Find The Perfect PR Job: Part 1, I found it necessary to continue with a Part 2. Readers commented how it helped them in their job search and for that reason, I wanted to  offer a few more tidbits of information that will help anyone, not just PR professionals, in the job search. Before finding a job or pursuing any particular career path, I find it imperative to do your research. Research is just as important as having a professional and polished resume and aids you in showing your best self in an interview. Why?

  1. Research will help you craft your resume. If you look at the job description, job responsibilities, job qualifications and duties associated with the job, that should help you decide whether or not you want to apply. If then, you decide you want to apply, knowing this information will allow you to draw on similar past experiences that will position yourself as a better candidate for the job. It’s time consuming but ideally, a resume should not be like a cattle call. Each resume should be tailored to fit each job you apply to. That heightens your chances of getting the job because you have aligned yourself with the professional attributes which the job is seeking. Also, to be honest and responsible, do not lie on your resume. I have heard horror stories of people getting their dream job and getting fired because their resume information was not true.
  2. Research will also allow you to know learn more about the company, its history, motto, code of conduct among other things that are pertinent when interviewing for any position. Your research does not stop once you write your resume. If you get to the second phase of the job search—which in many cases is the interview—you then should use the information used to form a greater understanding of the company. Also, in an interview, it shows that you are very interested in the company and have taken the initiative to learn, if not detailed information, the basics of the company. The goals of the organization, how many branches do the office have, how long has the organization are all things that you should know to have a better idea of the company.
  3. Research could potentially put you in contact with members of the organization which could lead to informational interviews. Informational interviews give you an overview of what it is like to work for that company, in that department, in that office, etc. In an informational interview, you speak to someone who is working in the career field in which you want to work. So, for example, if you want to work in fashion pr, you should try to get an informational interview with someone in that field. Hearing personal testimonies from someone who has the job/career you are in hopes of getting, puts flesh on the career and makes it more real. It allows you to ask those questions that you may feel uncomfortable asking in more formal interview setting. For example,
    is there a lot of competition between workers, do workers hangs out outside of work; do you enjoy your job—why or why not? All of these things help to provide a clearer sense of how it is to have that job at that company. However, for a variety of factors, what a worker says should not be taken 100% as the Gospel for a factor of reasons. If they hate their job, they may not be the best person to ask.

These are just some of the reasons why research is imperative in the job search for any job.

I hope this helps! If it does retweet it or like it.

M.S.

While on my flight back to the States, I sat by a friendly lady who happened to be a PR Consultant. She worked for 15 years in the public relations industry, beginning with a salary of $19,000 and ending at $70,000 before she left work due to her want to start a family. Surprisingly, that led into a wonderful discussion as we discussed life, job hunting, and how to find the PR job for which you are looking. I wanted to share it with you since I found it helpful. I have also added some things I have learned while job searching. Even if you are not interested in PR, the advice here is applicable to other career searches.

1.)    Before you begin your job search, know what kind of career you want. Where do you see yourself? What lifestyle you wish to live?  For example, if you want to work in public relations, do you want to work in-house at an agency or out-house for a specific company? What kind of public relations do you want to do: fashion, government, business to business, consumer, etc.?  What is your favorite aspect about public relations—press releases, event planning, media research, etc.?  You should have some answers to these questions because it will help you narrow down your job search. Each company will have its own definition of public relations, and particularly when you work in-house for an organization, their meaning of  public relations could be slightly to largely different from your perspective, so understand what you are looking for before you begin your job search. Not saying that you need to know EVERYTHING, but you should have a general gist of the type of public relations you want to do and the type of environment in which you thrive.

2.)    When searching for a job, look at the company than just the position. Many times, it pays to take a lesser position in a company that you want to work for. This is because the hardest part may be getting your feet in the door. It may be easier to begin as a secretary in the office, even though you really want to do public relations. This is because you will already be privy to information about how the organization works and you already have an advantage if a position does become available. With hard work and dedication and patience, it is relatively easy to work your way up in an organization.

3.)    When being offered a job, look at the package holistically. They may not offer you your dream salary, but what other monetary benefits are you getting: Relocation assistance? Medical coverage? Stock options? Pensions? For example, medical coverage is costly, so if your company is offering you that, then that could be worth about ¼ of your actual salary, depending on your plan and how good the coverage is.

4.)    Match 401K immediately when entering a job. (Put the max in) This helps to secure your financial future especially when we do not know if our generation will receive social security benefits. According to the Wall Street Journal, “A 401(k) is a retirement savings plan sponsored by an employer. It lets workers save and invest a piece of their paycheck before taxes are taken out.”  For those who do not know what a 401k plan is, I suggest you read this article by the Wall Street Journal. http://guides.wsj.com/personal-finance/retirement/what-is-a-401k/

5.)    Network, Network, Network. Many people find jobs through networking as it sometimes is easier to get a position in a company, when a reputable person in the company can vouch for you. Need I say more? Here is an article from the Wall Street Journal to help you with networking. http://blogs.wsj.com/indiarealtime/2012/01/13/career-journal-how-to-make-networking-work-for-you/?KEYWORDS=public+relations

6.)    Send “thank you” emails after your interview and take their business card. Even if you do not get the job, you never know when having their contact information will come in handy.

Did this help you? Do you have any suggestions you would like to share? Feel free to tweet this or like this on twitter.

With love,

M.S.

 

According to Websters Online Dictionary, “talent” is defined as:

 1. a special natural ability or aptitude: a talent for drawing.

2. a capacity for achievement or success; ability: young men of talent.

http://dictionary.reference.com/browse/talent

Since that word has been defined, let me begin with my premise that we ALL have talents. Yes, You, You and YOU have talents. Yes, I meant to use the plural form of the word because you have more than just one thing you are good at. Think about it. There is something that you do well with little to no effort. What is that? That is a talent. Whether you decide to pursue that talent and become great at it or not is entirely up to your discretion.

We all have talents; something that we could be great at with more dedication, practice and crafting of your skill. One issue that I have found to be a problem with having multiple talents is settling down and honing in on one. Schools teach us how to be well-rounded individuals, that it’s best to know an adequate amount about a variety of things. But, the older I get, the more I realize that may not be so true.

Granted, I see the benefit in knowing a little about a lot of things—you can paint the perception that you know more than you do, etc. However, if you know a little about a lot of things (English, math, science, history) and someone else may only know one subject very well (history), who do you think an employer would hire?

Quite frankly, it depends on what the employer is looking for: if the employer is looking for someone who is specifically versed in history, then the other person would most likely get the job because he or she has what the employer is looking for.

This is even true in academia. The further you get up in degrees: Associates, Bachelors, Masters, Doctorate, each level requires a new level of specificity as it is understood you cannot know everything, but you can know a certain subject extremely well.

Having a talents is similar. Sure you can sing, dance, play an instrument adequately, but if you are average in all those areas, nothing will separate you from the crowd. No matter how many talents or skills you have, if it is not in demand, it may not be financially profitable to you. If you do not stand out from the crowd, it may not get you where you want to go either.

Even celebrities, who are seen as a Triple Threat, entered the industry doing one thing and one thing very well and then moved into other endeavors as their gift made room for them. E.g. Beyonce began as a singer/dancer, and then moved into being an actress, entrepreneur, fashion designer, etc.

 Steve Harvey, a comedian, actor, author, speaker, radio host, charity sponsor, etc began as a Comedian. He tried to be the best at that and then when he reached a certain status, his gift began to make room for him and he was able to venture out doing other things.

 Michael Jordan, ex-basketball player, turned into a fashion icon (Jordan Sneakers) and owns professional basketball teams. He has a franchise, but he began with his talent and love for basketball.

 What do these examples show?

You HAVE to start somewhere. You HAVE to have a desire to be the best at whatever it is you are doing. You HAVE to be determined.

If you were to read the background stories on each of the aforementioned people, you would see that they did not start at the top of their industry. They were boo’ed, they lost games, they lost competitions.

BUT

They didn’t give up.

Sure, plenty of people may be able to sing better than Beyonce or dance better than Chris Brown. They may have the talent, but they may not have focused on crafting that skill in a manner that would allow them to compete on that platform. No one will ever know how great you are at anything unless you show them. No one will ever know how talented you are if you give up at the first sign of defeat.

I acknowledge that losing is not the best feeling in the world. Rejection is tough. So, have your sad moment and then see what you can improve on so that next time you will be the winner that you desire to be.

Pick a talent to focus on and try to be the best you can. From there, continue to to build your resume by adding other talents.

Having A Talent is Not Enough. You have to possess DRIVE, DETERMINATION, and a DESIRE to achieve GREATNESS.

Start that journey now!

 

With love,

M.S.

Years ago, I began one of my first summer internships at SC-ETV which stands for South Carolina Education Television. To tell you a little bit about SC-EVT, I have taken the liberty of quoting the website which states, “South Carolina ETV is the state’s public educational broadcasting network with 11 television transmitters, 8 radio frequencies and a multi-media educational system in more than 2,500 schools, colleges, businesses and government agencies. Using television, radio and the web, SCETV’s mission is to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment and instilling the joy of learning.”  http://scetv.org/index.php/about/

As you can see, the main goal of SC-ETV is education. While there, I worked in the Creative Services Department. I learned many lessons both personally and professionally that have been incorporated into my life. I wish to share some of those “Aha Moments” as Oprah would call them, with you.

At SC-ETV, I quickly learned the culture of the office. Although many different departments wore business suits to work, I learned that wearing jeans, t-shirt, and sneakers was the norm for our department. Sure, there were some who wore suits and business casual wear to work (slacks and  a polo) those who tended to go out and shoot footage tended to be less formal in their clothing. I suppose it is only practical when you are shooting footage on a hot summer day of some type of historical celebration to be as comfortable as possible.

From day one at the office, I tended to dress business casual (dress pants/skirt and a blouse; dress and a sweater). I went by the rule of whatever I would wear to church, I would wear to work. A few weeks into working, my boss took me aside and said, “Morgan, I notice how you are always dressed professionally. Keep that up because whether you think so or not, people notice.”

From that conversation, I learned: Dressing the part can sometimes make the difference. Your clothing communicates something about you long before you open your mouth.

As I continued to work there, I had the opportunity to be given a project by my boss’s supervisor. I cannot recall the specific task, but I do know that I had to go into his office to get briefed for my role. As I walked to his office, I noticed that his door was closed. On his door was a sign that stated, “I’m uninterested in how the job can’t be done.”

Before ever entering his office, I learned an important lesson:

We all have 24 hours in a day. What you do with them is up to you.

Persistence pays off.

Hard work pays off.

Determination pays off.

But excuses are unacceptable.

Like his sign said, in life, many people’s interest does not lie in why you could not get your job done. It’s more tailored to see how you will overcome those obstacles to get the job done, especially when others are counting on you.

At another job, I was called into the CEO’s office to work on a project. I usually did not work directly under him so I was shocked that he even knew my name, much less wanted me to come to his office. In a rush, I left my office and bolted to his door, leaving all my materials behind.

When I came in his office, he looked at me and said, “Where is your pen and paper?”

Stunned, I was honest and said, “I forgot, sir.”

He then replied, “Go back to your office. You should never come into someone’s office without a pen or paper. It’s not professional.”

I left his office.

I thought to myself, “Surely he must think I’m an idiot.”

Later that afternoon, he called me back into his office. I carried enough pens and paper in their for everyone to use. lol

What I learned was “Be prepared. Sometimes you only get one opportunity to prove yourself.”

After working at that office a few months, I tended to continue to work directly under the CEO. I, among, many of my co-workers were shocked that I had been there the shortest amount of time, yet I was being called on by him more than some who had worked there for years.  Of course, comments began to be made, stating that I was the “favorite probably because of the way I looked,” totally disregarding my intellect which made me capable to do my job and do it well.

That’s when I learned that jealousy is a part of your life when you are doing well. Ignore them.  “When you do well, people notice.” -Oprah

Nevertheless, I , myself was curious why he would call me in his office to brainstorm a new program or go over a speech or proofread an email, etc. Surely, there were others in the office with more experience than me.

After proofreading an email for the CEO, he stated: “Morgan, do you know why I continue to ask you to help me with projects?”

“No sir,” I said.

“It’s because you don’t complain. Any time I ask you to do something, big or small, you do it. You’re pleasant. You’re a hard worker and I like that.”

That was when I learned that sometimes it’s not about qualifications, but more so it’s about your attitude. His comment reminded me of what my Grandma always said, “___________ will take you further than your money or education ever will…”

Through my experience, I’ve learned that respect, hard work, humbleness, and faith are some of those attributes that will take you further than money or education.

Like always, my Grandma was right.

Love you guys and girls,

M.S.

If you like this post, feel free to retweet this or share it on Facebook with your family/friends/colleagues.

Photo of Rabindranath Tagore, taken in 1905 or...

Image via Wikipedia

The word “Humble” is defined by Websters Online Dictionary as “not proud or arrogant; modest…” http://dictionary.reference.com/browse/humble

In this day and age where bravado is accepted and praised, you rarely run into someone who is truly humble. More often, we meet people who want to toot their own horns about their beauty, status, wealth, power, etc.

Do not misunderstand me: I have no problem with a person acknowledging their success or good fortune; I believe that those who are recognized for their hard work and perseverance, deserve it. However, when the person’s accolades outshine the attributes of their character, that is when it can become problematic.

In society, we are used to people praising their own abilities, their own self-worth, their own appearance, etc. so it is refreshing to meet someone who does the complete opposite.

As I was talking to a friend today, he  told me how his daily morning routine involves reading my blog. (That definitely made my day!) I told him how I just started this whole blogging thing but I have enjoyed it. He then mentioned how his Flickr account is about to reach its 1,000,000 view.

Wow. 1,000,000 views!

 I inquired about what kind of photos he has that would generate 1,000,000 views.  He then began to tell me that  he does architectural photography.

I said, “can I see your pictures?”

He hesitated a little and replied, “I’m quite shy but I can show you some of them if you like. I also have a business card, but don’t show anyone because I’m quite shy.”

After I looked at his website, I noticed how many accolades he did, in fact, have as a result of his work.

One word: Amazing

Through my research, I found out that his work has been included in several magazines, textbooks, on-line articles, etc. In fact, in our University’s library, we have textbooks that have his photographs on the cover. He has also traveled extensively due to his photography.

Impressive?

I’d say so.

I would have never known this interesting fact about him because he never tooted his own horn. Instead, he sought to compliment me on my blog that has an insignificant amount of views in comparison to his.

His humility reminded me  of a great lesson: “we come nearest to the great when we are great in humility”- Rabindranath Tagore

May we all learn a lesson in humility and compliment others. It doesn’t cost you anything and is one of the best gifts you can give.

After he reads this post, I will see if I can persuade him to let me show you some of his pictures and offer a link to his website so you can see what I am talking about. 🙂

The Center for Global Public Relations

Image via Wikipedia

In my lecture that focused on international public relations, we discussed the 9 generic principles Vercic,L .Grunig & J Grunig (1996) argued might help the development of any Global PR program. Their ideas added to the theory of excellence in public relations and communications management by J Grunig ( 1992).

Those 9 generic problems are as follows (taken from lecture given bySarah Williams, MMU):

“PR understood and practiced according to the two-symmetrical model

PR involvement in strategic management

Empowerment of PR  in dominant coalition or in direct reporting relationship to top management
 
PR function treated as management function independent of other functions
 
Symmetrical system of internal communication
 
Managerial role of practitioners
 
Knowledge potential for the managerial role and symmetrical PR
 
Diversity embodied in all roles
 
Integrated PR function”

However, Vercic,L .Grunig & J Grunig (1996) noted how the development of communications program must take into consideration the local conditions/consrtaints of that country.

While sitting in class, I could not help but think about the Center for Global Public Relations, located at the University of North Carolina- Charlotte within the Communication Department.

I have worked there over a year now, and within our office, I believe that we embody these characteristics. For example, our internal communication is definitely symmetric and less of a top-down approach. We communicate regularly with daily and weekly updates along with our weekly meetings. Even for those who are abroad or away, the main office still keeps us in touch with the weekly activities and progress of the Center. We work together to come up with the best strategies and tactics for whatever job is at hand.

Currently, ne of the many things we are working on is the Second Annual Global Research Conference of the Center for Global Public Relations. The Conference will be held on  April 20, 2012, in Charlotte, North Carolina, U.S.A.  Abstract submissions of scholarly papers and case studies/position papers should revolve around the conference theme, “Communicating Beyond Borders: Building Relationships Among Corporations, NGO’s and Governments.”

Don’t take my word for it, if you are ever in the area, feel free to stop by our office and meet our team. If you have any inquiries or just want to learn more about what the team does, visit http://cgpr.uncc.edu/  for more information.