After receiving such positive reviews from How To Find The Perfect PR Job: Part 1, I found it necessary to continue with a Part 2. Readers commented how it helped them in their job search and for that reason, I wanted to  offer a few more tidbits of information that will help anyone, not just PR professionals, in the job search. Before finding a job or pursuing any particular career path, I find it imperative to do your research. Research is just as important as having a professional and polished resume and aids you in showing your best self in an interview. Why?

  1. Research will help you craft your resume. If you look at the job description, job responsibilities, job qualifications and duties associated with the job, that should help you decide whether or not you want to apply. If then, you decide you want to apply, knowing this information will allow you to draw on similar past experiences that will position yourself as a better candidate for the job. It’s time consuming but ideally, a resume should not be like a cattle call. Each resume should be tailored to fit each job you apply to. That heightens your chances of getting the job because you have aligned yourself with the professional attributes which the job is seeking. Also, to be honest and responsible, do not lie on your resume. I have heard horror stories of people getting their dream job and getting fired because their resume information was not true.
  2. Research will also allow you to know learn more about the company, its history, motto, code of conduct among other things that are pertinent when interviewing for any position. Your research does not stop once you write your resume. If you get to the second phase of the job search—which in many cases is the interview—you then should use the information used to form a greater understanding of the company. Also, in an interview, it shows that you are very interested in the company and have taken the initiative to learn, if not detailed information, the basics of the company. The goals of the organization, how many branches do the office have, how long has the organization are all things that you should know to have a better idea of the company.
  3. Research could potentially put you in contact with members of the organization which could lead to informational interviews. Informational interviews give you an overview of what it is like to work for that company, in that department, in that office, etc. In an informational interview, you speak to someone who is working in the career field in which you want to work. So, for example, if you want to work in fashion pr, you should try to get an informational interview with someone in that field. Hearing personal testimonies from someone who has the job/career you are in hopes of getting, puts flesh on the career and makes it more real. It allows you to ask those questions that you may feel uncomfortable asking in more formal interview setting. For example,
    is there a lot of competition between workers, do workers hangs out outside of work; do you enjoy your job—why or why not? All of these things help to provide a clearer sense of how it is to have that job at that company. However, for a variety of factors, what a worker says should not be taken 100% as the Gospel for a factor of reasons. If they hate their job, they may not be the best person to ask.

These are just some of the reasons why research is imperative in the job search for any job.

I hope this helps! If it does retweet it or like it.